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Your Purchase Powers Their Ride

When you shop with us, you’re not just buying gear — you’re backing the next generation of riders. We allocate 10% of every purchase directly to our sponsored riders, helping them chase their goals and push the sport forward

Next Gen Wake is more than just a brand — it's a lifestyle movement built to empower the next generation of athletes. Focused on the future of wake culture, we champion youth, energy, and progression both on and off the water.

We work directly with riders to bring their ideas and designs to life, creating gear that’s as bold and original as they are. With performance-driven quality and standout style, everything we create is built to support those pushing limits and chasing what’s next.